20th Century Fox have teamed up with Ted Talks to put together a viral video for Ridley Scott’s Prometheus. The viral features corporate juggernaut Peter Weyland [Guy Pearce] giving a speech about 'changing the world' through his company Weyland Industries. The corporation who chartered the Nostromo into deep space in Alien. The video also contains a link to a new website tied with campaign, WeylandIndustries.com which reveals more details on how Weyland's Corporation emerged as a worldwide leader in technology & launched the first privatized industrial mission to leave the planet Earth. "There are other worlds than this one," Sir Peter boldly declared, "And if there is no air to breathe, we will simply have to make it." Ergo Terraforming. In line with a large theme in Prometheus Weyland has been a magnet for controversy since he announced his intent to build the first convincingly humanoid robotic system. Hit the jump for the details plus a Q&A with screenwriter Damon Lindelof on the viral.
Synopsis: "Ridley Scott, director of "Alien" and "Blade Runner," returns to the genre he helped define. With PROMETHEUS, he creates a groundbreaking mythology, in which a team of explorers discover a clue to the origins of mankind on Earth, leading them on a thrilling journey to the darkest corners of the universe. There, they must fight a terrifying battle to save the future of the human race."
Screenwriter Damon Lindelof also confirmed we will not be seeing the footage in the movie plus it seems its the first of a series. In fact the writer also gave a Q&A with Ted in which Lindelof stated:
Lindelof: "Prometheus takes place in the future, but it’s a movie about ideas, and I just felt like it would be really cool to have one of the characters from the movie give a TEDTalk. Obviously, since the movie is set in the distant future, it would have to be a little more contemporary. But wouldn’t it be cool if it was a TED talk from a decade in the future? And what is a TEDTalk going to look like in 10 years? And what would this guy have to say? My first assumption was that TED was never going to go for it. At the end of the day, it was a cool viral piece. I never thought in my wildest dreams we would get the actual TED branding. I thought we have to end up calling it a NED talk. But Tom is every bit as much a geek as I am, and we sort of subscribe to the same sort of pop-culture influences, and he was already into what Ridley was doing. He just completely sparked the idea. I said, 'I’ll write this thing, and we’ll put it in front of you guys, and if you think it’s cool, we would love to platform it at TED, and make it only viewable through TED.' Because I liked the idea of exposing a more general audience to, 'Wait a minute, I’ve never heard of this thing. There’s more talks here.' I thought it could be mutually beneficial — as opposed to overtly cram-it-down-your-face viral marketing, which I don’t think anyone wanted to do."Lindelof also revealed how was hard it was to apply new ideas to the already tested Alien universe.
Lindelof: "Look, Ridley Scott birthed this universe over two decades ago. My job was to sit and listen and to channel, in the same way that a medium does. This was about the ideas that he wanted to convey, and he did not want to come back and do science fiction again unless there was some kind of a philosophical construct to it. That’s why Blade Runner, which didn’t really enjoy commercial success when it first came out, is viewed as a classic, and is still being discussed and dissected: there are these fundamental ideas about humanity, our relationship with technology, the presence of a soul — those are all the things that drive Blade Runner. Ridley was reaching for the fruit on the tree of knowledge in the ideas that he was having about this movie. At the same time, there is a line where a movie becomes overtly pretentious. We wanted to stay on the right side of it, because once you cross it, there’s no going back. There had to be a version of this movie that presented big ideas, but didn’t really wallow around and spend all it’s time basking in the glory of it’s own intelligence. We wanted to make an entertaining movie at the same time. Hopefully, it’s a hybrid in tone between the original Alien and Blade Runner. I mean, Inception is a wonderful movie and I love it, but I also love that people are shooting guns at each other and buildings are exploding."Lindelof also revealed a little more on the Peter Weyland character & his role in Prometheus:
Lindelof: "... Peter Weyland’s role is still a toss-up for the audience. They don’t know what he’s going to be in the movie, or how this talk relates to the movie. I do think that, if someone is going to be saying the things that this guy is saying, then there is a god complex inherent in the speech. Guy Pearce took that and ran with it, and I feel like that gives it a certain degree of entertaining power."Prometheus stars Noomi Rapace, Michael Fassbender, Logan Marshall-Green, Charlize Theron, Idris Elba, Sean Harris, Kate Dickie, Guy Pearce, Rafe Spall, Benedict Wong, Emun Elliott & hits theaters this June 8th in the UK & June 1st in the UK.