Warner Bros have displayed some awesome viral marketing techniques for Steven Soderbergh's upcoming viral thriller Contagion. Scientists created two over-sized petri dishes then treated them with bacteria & fungi which in turn created the two billboards in Toronto. Check out a video from Warner Bros which reveals the process after the jump. Contagion, written by Scott Z. Burns & directed by Steven Soderbergh stars Matt Damon, Gwyneth Paltrow, Jude Law, Kate Winslet, Marion Cotillard & Laurence Fishburne.
Synopsis: "Contagion follows the rapid progress of a lethal airborne virus that kills within days. As the fast-moving epidemic grows, the worldwide medical community races to find a cure and control the panic that spreads faster than the virus itself. At the same time, ordinary people struggle to survive in a society coming apart."