AWESOME new COMMERCIAL by DIRECTOR OF THE ROAD

John Hillcoat, the filmmaker behind The_Road and The_Proposition, has directed a new commercial for Levi’s titled “Ready to Work”. The commercial is “a tribute to the new pioneers of Braddock, PA.”

When the steel mills closed in Braddock, PA, they left behind a dwindling population living in near apocalyptic circumstances. Now, a new generation of urban pioneers has come with a mission- to create a new frontier from the ashes of the once vibrant town.

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